Our Story

“ROCK’N Vodka is the hottest new vodka on the market!” - Rock and Roll Hall of Fame Legend, Rick Nielsen of Cheap Trick

Founders Andy and Isabelle Roiniotis wanted to start their own brand after years of promoting other spirits at their bars. They started by taste-testing different mixtures until they came across a 50/50 mix of wheat and sugarcane. Isabelle wanted to try a 100% sugarcane mix, so the master distiller made it happen. After hundreds of blind taste-tests with their staff, and winning consistently each time, ROCK'N Vodka was born and sold on shelves for the first time in 2019, transforming a vision into a multi-award-winning reality.

ROCK’N Vodka has gained significant traction through celebrity endorsements and strategic partnerships, including Rick Nielsen of Cheap Trick’s influence, which has significantly propelled the brand's popularity through social media engagements and high-profile promotional events. If you’d like to become a part of our journey, then you can invest in ROCK’N Vodka today at HERE.

ROCK’N Vodka's founding team brings together decades of experience in entrepreneurship, branding, and the hospitality industry. This group of pioneers, recognized as influential figures within the service industry, has adeptly opened, managed, and profitably sold numerous businesses. Their keen understanding of effective marketing for spirit brands is deeply rooted in their history of bar and restaurant ownership. Co-owner Rick Nielsen, a celebrated Rock & Roll Hall of Famer, leverages his vast network and massive global fanbase to create unique networking opportunities, boosting the brand's visibility and reach.

Andy, one of the founding members, has an extensive background in the hospitality industry, shaped by his family's businesses in Waukegan, Illinois, and a profound work ethic instilled by his parents. His journey took him from managing a family restaurant to creating a show in Hollywood, where he honed his business and negotiation skills, and eventually moved back to Illinois to expand his entrepreneurial ventures.

There are only a few sugarcane vodkas throughout the world, which means ROCK’N isn’t only delicious, but it’s incredibly rare. The sugarcane gives a complex taste of being soft, smooth, and sweet. Being created from sugarcane, ROCK’N is an alternative to any sweet drink that you might be looking for without all of the added calories of a sugary mixer.